Creating a great brand is an essential component to helping your business become successful. Why is branding so important and how does it help the success of your business? Essentially a great brand is what will help you stand out above any and all competition. Branding promotes recognition, makes your business stick in the mind of its consumers, and draws in new customers.
What Your Brand Should Say
You might be asking, what exactly do I want my brand to say about my business? Simply put, your brand is a promise to your customers and should say these things about your business:
Quality: We take the time and put in the necessary effort to fulfill the consumer’s expectations.
Experience: We possess the expertise needed to professionally complete your project.
Credibility: Consumers can trust we will get the job done correctly and will honor our commitments if we fall short of expectations.
Reputation: Consumers think highly of our business and the work we do.
Now that we know this, what are the steps to building your brand and making that promise to your customers?
Develop a Brand Message
You need decide the message that you want to convey to consumers about your brand. The message that you give to your customers needs to stand true with your company in order to work.
Create a Logo
Your logo design should be eye-catching and easy to read. During the design process, remember color schemes and font choices do matter. Your logo should be versatile enough to be used on something as small as a business card or on something as big as a billboard or vehicle. Once your logo is created, put it on everything; business cards, social media, company vehicles, shirts and everything else you can think of!
Incorporate Your Brand
Your brand goes much further than just your logo design. Your brand is also represented by how you and your employees answer the phone, how employees dress, the cleanliness of your office and email signatures, essentially everything that goes in to a business.
Lastly, you must stay consistent and true to your brand. Not doing so creates room for your brand to fail.